Dana Byrd is Director of Survey, Research, and Assessment Insight at Performance Insight, LLC. In this role, Dana serves as the survey manager responsible for survey development, administration, and analysis. Additionally, she conducts or oversees research and development activities, performing industry, competitor, and customer research for clients and developing new products, materials, and resources. Dana also facilitates training and leadership development programs and performs one-on-one coaching for select clients. Dana also authors Performance Insight’s blog, where she share insights on current leadership and management topics.
Dana has eighteen years of applied experience that she brings to bear on the projects she manages for Performance Insight. Before joining the Performance Insight team, Dana worked as an independent contractor with Human Resources Research Organization (HumRRO) on the development of the O*NET database of occupational information. Prior to that, Dana worked as a consultant for the Center for Organization Research (COR) at Virginia Tech, where she served on various projects, including the development and validation of a 360-degree feedback instrument and a large-scale study of employee turnover at a Fortune 500 automotive retailer. Dana also has considerable experience teaching at the college level – she worked as the associate director of a writing and communications program, providing instruction in technical writing and other professional skills; she taught undergraduate psychology courses on various topics, including cognitive psychology; and she worked at Virginia Tech’s Center for Excellence in Undergraduate Teaching, which offers workshops and resources to instructional faculty across the university. Prior to pursuing graduate work, Dana worked in the training area of a Fortune 500 transportation company.
Dana holds a B.S. in Psychology and an M.S. in Industrial/Organizational Psychology and completed her coach-specific training through Erickson International’s ICF-accredited program. Dana has conducted research in a variety of areas, including training effectiveness, adverse impact in employment selection, personality measurement, and employee perceptions of fairness and justice. She has presented the results of both her research and practical investigations at annual meetings of the Society for Industrial and Organizational Psychology (SIOP).
In her personal time, Dana enjoys spending time with her husband, Trevor, and their three kids. She also enjoys running, reading, and writing.